My Brand
Diabolic Wear
Founder, Designer & Brand Creator
Diabolic Wear is my own independent streetwear brand – born from a passion for bold design, ethical production, and authentic storytelling. I created everything from the ground up: all designs, products, and the visual identity originate from me. The brand stands for sustainability, attitude, and creative independence.
Each piece is made from 100% organic cotton, certified by Fair Wear and Fairtrade standards, with no unnecessary production chains. Even the packaging is hand-printed, plastic-free, and fully recyclable – crafted to reflect the same level of care and intention as the clothing itself.
This brand was also the foundation of my Bachelor's thesis in Communication Design, with a focus on brand design.
I was responsible for every aspect: visual concept, marketing strategy, video production, and campaign ideas. To ensure full creative control, I also taught myself the craft of screen printing and applied it throughout the project.
My bachelor’s thesis received a final grade of 1.7 (very good).
Website: www.diabolicwear.com